In recent times where digital media has managed to overshadow traditional marketing and advertising gimmicks. It has become increasingly difficult for brands to break the digital and attention deficit clutter to make their mark in the lives of its potential buyers. How many times in a day do we opt out for TV or radio for entertainment or look around at the billboards and streamers on the roads in Australia to read what brands have been bombarding us with? Also, how many times we use Facebook to stay abreast of our friend’s activities or Snapchat to see what they are doing or did today, or Twitter to get a dose of their intellects?
The staggering and exponentially growing difference between the exposure and impact of traditional media vs. digital media has compelled brands to think outside of the box and come up with creative campaigns and strategies to create awareness about their brands or a cause among Aussies. A day in the life of an Australian is not all leisure and fun rather it is fully packed with activities related to job, school, college until the evening then there are friends, other chores or entertainment. They have no time to give attention to taboo advertising or cliché methods of brand promotions, be it even in the world of digitisation.
Creativity has become a heart of the brand’s marketing strategy more than ever. And the most impactful mode of communicating with the clients is through the means of experiential marketing. Give your client or customer a one on one or a customized interaction in a way that it becomes an experience worth remembering for them. The most widely used method to trigger that custom-made interaction is freebies and promotional items. These items work like a mobile mini billboard or a promotional message that goes straight into the hands of your buyers. However, every promotional item has its own dynamics, size, impact, functionality, and relevance for the brand but tote bags are like one-size-fits-all for an instant brand awareness.
Now to know how tote bags help brands in creating a buzz and a ripple effect of awareness, below is given few of the many ways, they have been used in creating the striking interaction with a client or a customer in Australia:
Increase in Brand Awareness
A stylish, attractive and with a well-placed logo tote bag looks very visible in the hands of the recipient due to its bigger size and appeal to modernisation as compared to other bags. It draws the attention of the passersby whenever the recipient uses it, adding more to a brand’s identity. In addition, branded tote bags can be used to create awareness about social media, campaigns, causes or events as well.
Budgeting and costing are very important for brand campaigns. And when it comes to promotional items then using promotional tote bag is considered as one of the inexpensive ways to get your message across as compared to other promotional items. So it appears to be sturdy, affordable and stylish mean of communication for the majority of the brands in Australia.
Most of us lose track of all those brand communications which are intangible, be it a TVC or digital video snippet or a radio jingle. Tote bags, on the other hand, are considered a tangible experience that a person remembers; hence, there’s an increase in brand recall. However, you need to make your promotional totes high scoring on the re usability factor. To help brands with the custom designs and creative execution of tote bags, Seamless Merchandising Matters have been working hand-in-hand with the companies at affordable rates, ensuring a high frequency of reusability of promotional items in Australia so brand reach and exposure could be optimally enhanced.
Style with Functionality
Even if Promotional Tote Bags are widely accepted, still you have to make the execution and campaign look as unique and relevant as possible. For that, you need to play around with its style and functionality factors. For instance, you can add a funny quote or picture on the bag that people could identify with or you can add auxiliary promotional items within the bag to enhance its perceived value further for the recipient.
Items promoting eco-friendly message are revered by the Aussies in particular. Promotional bags with logo is a good way to communicate that message as compared to using plastic bags for brand promotion. You can, however, choose natural colour totes to convey the ‘green message’. This will show your respect towards the environment as well as increase customer’s trust.
Experience, recall, trust, and loyalty are a few of the key factors that a brand wants to achieve from its campaigns. Tote bags, when given as a freebie, create an impact comprising of all these features on the recipient while making a win-win situation for both the brand and the clients. You just have to think out of the box and stay passionate about what you want to convey through it to increase your brand identity while your chosen branded tote bags vendor would ensure the execution by using varying methods of communication.