Packaging is the process of enclosing a company’s product in a way that protects it so that it can safely make its way through delivery to the consumer. It involves the designing and evaluation of the packages that will contain the product and must also meet the requirements of the company while effectively minimising the effects of on the environment as well as the economy. The main aim is physically protecting the product from variables such as temperature and vibration. It also provides a barrier against the outside world and elements such as oxygen, water and dust which may affect the quality and the shelf life of the product. It may also be used to divide two different segments of a product that should not be mixed before they reach the consumer. Sometimes it acts as a means of containment whereby smaller products are packed together to increase efficiency in storage and selling, for example a thousand plastic spoons that are packed in a single box require less effort and physical handling as compared to a thousand single spoons. Packaging also provides the necessary information that is needed while transporting or eventually using the product. This also includes serial numbers and expiry dates in case of perishable goods. It also helps in increasing security as well packaged products are less likely to be tampered with urging storage and transport. Most importantly, companies use innovative and creative packaging as a means of marketing their product and to encourage consumers to purchase it. This is where customisation plays an important role and companies can choose to have custom boxes Perth and other areas for their products.
The best way to achieve all the benefits of packaging is through a custom packing design rather than a standard one. Custom packaging is when the packaging such as custom boxes in Perth are specifically designed around your product from the beginning rather than choosing a ready-made box that may fit your product. A company may have a range of products that come in a variety of different shapes and sizes and using the same standard boxes may be costly and eventually inefficient in branding the goods. With the correct sized box, less material and space are wasted as well as the weight of the whole package which decreases shipping costs. Even if you have something that is oddly shaped, you won’t have to worry about the correct box to put it in as it will be tailor made to fit your product. You can also use the opportunity of put your brand name and logo on the pack and increase brand awareness as it will be displayed on the individual boxes as well as bigger shipping containers. This custom packaging will also help increase product protection as it will be designed to secure all parts of the good that will safeguard them in transit as well.
Custom boxes in Perth and in other areas of Australia can put your brand literally in front of the consumer and help keep you in their minds as the professional design will include the company’s tagline and other important information as well. You can also choose to have colourful designs instead of the usual black and white which will also make it stand out. Nowadays many consumers choose to shop online from the comfort of their home and don’t get a chance to see your brand in person on display. When goods get delivered in custom boxes at their doorstep, companies are able to reinforce their brand presence to the online shoppers as well as the delivery man and even the neighbours. Seeing the company name on the parcel that has arrived can increase anticipation and this excitement combined with the logo that they see helps in creating strong association with your company. Companies can also become more environmentally friendly by choosing packing materials that have a minimal environmental impact and this can also help in further improving their reputation with their consumers. This will also help in differentiating your product from others along with customised design that will increase brand recognition as the boxes will be printed with the logo of the company and the eco-friendly symbol.