July 2018 Posts

Oh Buoy! Fasten Your Sails

 

Does your office look like it lacks something or does your living room seem a bit too dull? Maybe a decoration piece may brighten it up. One may say that whenever you walk into any room, the first thing you will notice is how the person has decorated the said room. Decorations add value to a room and can also serve as a source of pride and joy for your work or home environment. Scale models of actual ships is a great way to add some colour to your room. This practice goes back to Ancient Egypt and Greece where such scale models were used as household articles and pieces of art. These pieces of art will add value to your lounge or office which will capture the attention of anyone who walks into the room. Intrigued? So will be your clients when they visit your office or your friends and family when they come to visit you. So, fasten your sails and get one for yourself.  

Wilhems and Green offers you high quality models of ships handcrafted by professionals and master ship modellers. Each model is built to scale according to the plans of the original ship with the maximum details so as to make them as accurate as possible. Each ship is built over a period of four to six days and the best quality of wood is used such as Teak, Mahogany, and Oak which are able to resist environmental change and stand the test of time. Each ship is authentic and comes with a certificate of authenticity and history of the ship it is modelled off. The ship is only approved after meticulous verification done by the quality controller which assures that Wilhems and Green models can be part of the world’s finest museum standard models. Also, if you are still not satisfied with your ship due to misrepresentation of appearance, there is a 100 % money back guarantee. 

Wilhems and Green has a vast range of model ships Melbourne which include some of the most popular ships of all time. Do you own a copy of “The Voyage of Beagle” by Charles Darwin? Well, if you do, then getting the HMS Beagle model is a must as a source of constant inspiration as it was his voyage on this ship that led to many of his scientific theories and knowledge of natural history. Or you could get a symbol of freedom, the USS Constitution named after the Constitution of the United States of America by George Washington which represents the freedom of the American people from the British colonisers. Perhaps you’d be interested in acquiring the HMS Titanic, the most Iconic vessel of all time which met its unfortunate end in a collision with an iceberg on its first voyage. Another iconic model offered is the Duyfken (Little Dove) which was a Dutch vessel that 1606 as the first proven recorded European landing on Australian soil. If not these expensive models, there is a more budget miniature underclass ships which are not necessarily of the same quality but offer a similar aesthetic to your office space/home. 

The philosophy of Wilhems and Green is to bring the best ship models for you at the most competitive price. Your interests come first at Wilhems and Green as they offer the best decorative model ships under consumer protection laws. You can receive loyalty rewards/discounts and rewarded every time you purchase an item or refer a friend. Furthermore, you can have a custom made ship of your choice with a free quotation before the actual order. Wilhems and Green make transactions easier for you by providing the eCommerce option through a safe and secure method which protects the client’s information. 

At Wilhems and Green, you are the top priority as the services provided make it convenient for the customer with a 100 % money back guarantee if you are unsatisfied with the product. The products you will receive are certified as ecologically friendly and 10 % of the gross income earned is donated to charity to ensure social commitment. Be sure to check out their brochure for a full catalogue of model ships you can purchase.

The Traditional And Contemporary Significance Of Tote Bags In Brand Awareness!

 

In recent times where digital media has managed to overshadow traditional marketing and advertising gimmicks. It has become increasingly difficult for brands to break the digital and attention deficit clutter to make their mark in the lives of its potential buyers. How many times in a day do we opt out for TV or radio for entertainment or look around at the billboards and streamers on the roads in Australia to read what brands have been bombarding us with? Also, how many times we use Facebook to stay abreast of our friend’s activities or Snapchat to see what they are doing or did today, or Twitter to get a dose of their intellects?   

The staggering and exponentially growing difference between the exposure and impact of traditional media vs. digital media has compelled brands to think outside of the box and come up with creative campaigns and strategies to create awareness about their brands or a cause among Aussies. A day in the life of an Australian is not all leisure and fun rather it is fully packed with activities related to job, school, college until the evening then there are friends, other chores or entertainment. They have no time to give attention to taboo advertising or cliché methods of brand promotions, be it even in the world of digitisation.  

Creativity has become a heart of the brand’s marketing strategy more than ever. And the most impactful mode of communicating with the clients is through the means of experiential marketing. Give your client or customer a one on one or a customized interaction in a way that it becomes an experience worth remembering for them. The most widely used method to trigger that custom-made interaction is freebies and promotional items. These items work like a mobile mini billboard or a promotional message that goes straight into the hands of your buyers. However, every promotional item has its own dynamics, size, impact, functionality, and relevance for the brand but tote bags are like one-size-fits-all for an instant brand awareness. 

Now to know how tote bags help brands in creating a buzz and a ripple effect of awareness, below is given few of the many ways, they have been used in creating the striking interaction with a client or a customer in Australia:    

Increase in Brand Awareness 

A stylish, attractive and with a well-placed logo tote bag looks very visible in the hands of the recipient due to its bigger size and appeal to modernisation as compared to other bags. It draws the attention of the passersby whenever the recipient uses it, adding more to a brand’s identity. In addition, branded tote bags can be used to create awareness about social media, campaigns, causes or events as well.  

Budget Friendly 

Budgeting and costing are very important for brand campaigns. And when it comes to promotional items then using promotional tote bag is considered as one of the inexpensive ways to get your message across as compared to other promotional items. So it appears to be sturdy, affordable and stylish mean of communication for the majority of the brands in Australia. 

Tangible Experience 

Most of us lose track of all those brand communications which are intangible, be it a TVC or digital video snippet or a radio jingle. Tote bags, on the other hand, are considered a tangible experience that a person remembers; hence, there’s an increase in brand recall. However, you need to make your promotional totes high scoring on the re usability factor. To help brands with the custom designs and creative execution of tote bags, Seamless Merchandising Matters have been working hand-in-hand with the companies at affordable rates, ensuring a high frequency of reusability of promotional items in Australia so brand reach and exposure could be optimally enhanced.  

Style with Functionality 

Even if Promotional Tote Bags are widely accepted, still you have to make the execution and campaign look as unique and relevant as possible. For that, you need to play around with its style and functionality factors. For instance, you can add a funny quote or picture on the bag that people could identify with or you can add auxiliary promotional items within the bag to enhance its perceived value further for the recipient.  

Eco-Friendly Connectivity 

Items promoting eco-friendly message are revered by the Aussies in particular. Promotional bags with logo is a good way to communicate that message as compared to using plastic bags for brand promotion. You can, however, choose natural colour totes to convey the ‘green message’. This will show your respect towards the environment as well as increase customer’s trust.    

Experience, recall, trust, and loyalty are a few of the key factors that a brand wants to achieve from its campaigns. Tote bags, when given as a freebie, create an impact comprising of all these features on the recipient while making a win-win situation for both the brand and the clients. You just have to think out of the box and stay passionate about what you want to convey through it to increase your brand identity while your chosen branded tote bags vendor would ensure the execution by using varying methods of communication.