Effectiveness Of Adwords For Your Business

29 08 , 2017 No Comments

Business owners and organisations everywhere are always on the lookout for plans and strategies to reach out to a wider audience and to boost their business. Also for businesses to grow and expand, they need to have a larger customer base. Reaching out to a larger group of people is definitely not possible on a one-to-one basis for any type of business. Going digital and making good use of the internet is one of the best ways to try and connect with a larger database of potential customers. But, the problem lies that there are hundreds and thousands of companies and their websites. How then is your business site going to be visible to people in general?

One way is to apply search engine optimization techniques and on a broader level make use of digital marketing strategies. Another avenue, which is really useful and has a great impact as far as touching base with a larger audience worldwide concerned, is Google Adwords. Many business owners have heard of Adwords but are skeptical about its effectiveness. A balanced marketing strategy making use of various types of digital marketing platforms is definitely advised, but at the same time the reach and effectiveness of Adwords cannot be denied.

What is Adwords?

Before delving into the effective uses of Adwords to your business, let us first describe it in a little detail. Adwords is an advertising system run by Google that allows those who advertise through it to ‘pay per click’, that is, to pay only every time somebody clicks on their link to visit the website.

Effectiveness of Adwords

  • It can be measured

One of the biggest advantages of using Adwords is that its effectiveness can be measured. Thanks to their pay per click system the total number of clicks can be easily found out and the effectiveness of whether the keywords worked or not can be easily gauged. Thus, whether the advertising campaign is giving the return on investment or not can be found and likely adjustments can easily be made to the campaign.

  • It is scalable

If your business model is such that you want to create more potential leads wmegroup.com.au/seo/ but lack the time or the manpower to do it, then Adwords is the right solution. You can easily scale your current Adwords campaign budget and create more leads. This kind of scaling is impossible to adopt in such a short time span via any other form of marketing.

  • It is flexible

Your campaign with Adwords can easily be adjusted and tweaked any way you want to since the platform is highly flexible. If you wish to change the keywords and make the advertisement visible only for the exact keywords, it can be done. This will bring only those looking for your service or product to your website thus being able to get in the targeted audience. You can even narrow down your campaign to target the exact audience, such as specific to a particular location or a particular time of the day or specific to a particular device, such as only those searching via their computers and PCs or specific to a particular language.

Further points that suggest effectiveness of Adwords are-

  • It approaches or is visible to a large audience, even those not searching for anything
  • It is easier to maintain as compared to traditional SEO and is faster too
  • The advertisements can be made engaging using the format of Adwords

Web Security Tips for E-Commerce Sites

18 05 , 2017 No Comments

Getting hacked is the worst nightmare for an e-commerce site. It will effectively kill the business, and you may not be able to use the domain ever again. Website owners and digital businesses these days must take every necessary step to secure the website. It will cost a little money in some cases, but the benefits can go a long way. Here are several things you can do to secure your e-commerce website against cyber criminals:

Update Everything

The first step is the easiest to do and won’t cost you any money. Update all web tools, software, plugins and everything else associated with your site. Enabling auto updates is the easiest. If, however, your website is connected to a larger network, the network administrator might have to update all software. In this case, make sure the network admin does so. Some plugins should be immediately updated as new patches become available. You can subscribe to the RSS feed of a program to get update or security notifications.

Use Encryption Tools

Encryption makes data unreadable. Even if a hacker gets their hand on encrypted data, it will be impossible to read. It’s highly recommended for web developers to encrypt sensitive information like emails and credit card numbers that pass through your servers. One of the easiest and affordable ways to do this is to buy a Secure Sockets Layer (SSL) certificate. It is actually a protocol that makes sure data is encrypted when in transit to the server from a browser. You will have to pay, but the price is totally worth it. You can check SSL certificate price online for various providers.

Choose Complex Passwords

It’s important to choose new passwords about every three months. However, it’s equally important to keep these passwords hard to guess. Use a string on letters and numbers that are randomly assembled to get the best, most unhackable passwords possible. The more complex the password is, the less likely a hacker will be able to guess it.

Limit Login Attempts and Password Resets to Admin Accounts

In addition, it’s wise to limit login attempts and password resets, especially for administrative accounts. Some hackers simply keep entering passwords until one works. As mentioned above, using a hard to guess password can prevent this. As an additional precaution, limit login attempts as well. Password resets should be conducted carefully because sometimes emails can be hacked and then used to gain access to admin panels. You don’t have to do this for all accounts, but it’s a must for admin accounts.

Keep Details Out of Error Messages

Sometimes websites have to give error messages. When doing so, give the user only a generic error message. Tell them what’s wrong, but without divulging technical information that a hacker can use to exploit a security vulnerability. Writing simple error messages that don’t frustrate users will do.

Install a Web App Firewall

A web application firewall (WAF) is just like a firewall on your computer. However, it will be uploaded to either the software or hardware associated with your website. It’s not possible to install a firewall directly onto the website. You can install firewall protection from the server side. A better solution is to purchase a cloud-based firewall that can work from just about anywhere.

Do not wait to secure your website with the above techniques before it’s too late. Don’t forget to backup your data either.

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